What is an ethical business?

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“Creative Media is an ethical business.” There; it’s very easy to say and it has become yet another buzzword to attract customers. What does ‘ethical business’ really mean when you’re talking about a media production / consultancy company? Media companies (on the whole) don’t run sweatshops, rent out slums or sell guns. So what does it mean?

For me, ‘ethical’ means a lot of things, small but important:

Creative Media is an ethical business.

- Paddy Uglow, February 2014