







The range of media available to you has expanded enormously as information technology and the Internet has developed and grown. But as the choices have expanded, it has become harder to choose how to get your message out there.
This is where Creative Media can help you. Paddy is interested in and works with many forms of media and technologies and can suggest ways of communicating using any or all of them. His contacts with experts and specialists in many fields mean that just about anything is possible…
Copy is there for a purpose, not to fill a space. Make your message clear and quick. Don’t waste your audience’s time or confuse them. When text is on a web site, most people find it harder to read than printed text, so it’s even more important for it to be written well.
Paddy has written reports, posters, slogans, articles, reviews, editorials, poetry, song lyrics… His communication is inspired by the Quaker idea of “plain speech” and the “SMOG” readability test. Copy that is riddled with flowery phrases, long sentences and jargon is not going to get your message across.
Paddy has been taking pictures since the early 1980s and his repertoire includes weddings, gigs, portraits, product photography, abstracts, nature and landscape photography. He uses digital SLRs with good lenses, so pictures are of a high quality. In his work at Watershed, he has used Photoshop extensively for many years, digitally “repairing” scans of damaged pictures and making digital photographs and scans look their best.
Paddy’s illustrations tend toward the cartoonish, but he’s always willing to have a go at something different. His abilities in Photoshop and other image software offer a lot of versatility with mixing scanned and photographed images with typography and computer effects.
Paddy has filmed and edited short films, interviews and talks, both with single cameras and 2-camera setups. He works with Final Cut Pro and iMovie to create films for DVD or for online delivery. His extensive experience in audio and recording means that the soundtrack of film is given the importance it deserves: good video with bad sound can be worse than no video.
Paddy has been a musician all his life, playing strings, woodwind, guitar and keyboard. He has been working with music technology since the late 80s and has wide experience of writing music, and recording/editing sound. He can advise on scripting for podcasts, create original MIDI and acoustic music and record live/studio music and voice-overs.
Paddy is famous for novel and innovative ideas - a fascination with language and wordplay combined with an obsession for efficiency and preservation of natural resources lead to novel, innovative but effective ideas, rather than following trends.
Paddy is experienced in web design, desktop publishing, photography and video, image retouching, sound recording and editing and event planning. He also has experience of a wide range of computer technology and software. He’s happy to share his knowledge in a workshop setting, and can create learning materials and documentation.
Creative Media is based in Bishopston, Bristol, UK. Contact Paddy via email: paddy@creativemedia.org.uk.